Importance of on Page on SEO

The most fundamental aspect of Internet marketing is Search Engine Optimization or SEO. It is a system of using online tools that you can carry out in your website to help your pages place themselves higher in search engine results, giving your website greater exposure to targeted visitors that can eventually convert into customers. On-page SEO means optimizing the individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page which are optimized, whereas off-page SEO refers to back links. On-page Search Engine optimization has changed over the years, so it’s important to keep up with the latest practice.

Following are the SEO on page Factors:

1. Meta Optimizations

Meta Tag optimization means optimizing the title and description with the primary, secondary and tertiary keywords.

A) Meta Title Optimization:

The title should have characters between 65-70 and description should be between 150-155 characters.

Title tags are a major reason in helping search engines understand what your page is about, and they are the first impression many people have of your page. Keeping your titles under 60 characters is preferred.

B) Meta Description Optimization:

Meta Descriptions provides a conclusive summary of the concerned web pages. It is usually a short, concise paragraph of not more than 300 keywords.

2. Page Speed

Page Speed is one of the 200 Google ranking factors. Optimizing your landing page speed and your website results will lead to your website being upgraded in Google searches.

3. Mobile Friendly

The website being Mobile Friendly is one of the Google ranking factors. Making your website completely mobile friendly may help to increase the page rank on Google concerned with mobile searches.

4. Image Optimization

Google also provides image search results. You can achieve top ranking in Google image search result by optimizing the images title and description. Sometimes when Google cannot read certain images, optimizing them by adding precise names to the images helps.. Submitting the image site map to Google webmasters allows for an increase in page rank.

5. Keyword Density

Keyword stuffing refers to using too many primary, secondary and tertiary keywords on your website. Avoiding keyword stuffing is a thumb rule for on page Optimization. Keyword density is a ratio of total words in content over times keyword used in the content. If you will keep up the ratio, then your keyword ranking will be higher. The digital marketing analyst should implement keywords with a maximum density of 2-3%.

6. URL optimization

URL is short for Uniform Resource Locator;it is a subset of the Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism for retrieving it. It should never be longer than 100 characters; otherwise Internet Explorer would not be able to load the page. The URL should also be readable to the user and should not by dynamic i.e. the URL should not contain special symbols and characters (! #,$,%,&,*, etc.)

7. Content of page

Copying or rewriting of existing articles must be avoided. Even for original content, if you have already published it on another website then it’s not good for your site. While writing about a certain topic or answering a question, make sure that what you write is rational and covers both sides of a story.

ON page optimization is the safest way to achieve top rankings in Google and ON Page Optimization Training helps us in the same aspect. This is one thing which is totally in our control. It allows us to make sure that we are publishing original content and ensures that the user sees our website the way we want him to and it’s important for our benefit as on page also helps in increasing our Page Rank. These listed factors of On page Optimization are completely on our control and thus it makes On Page optimization transparent.

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What is SEO Article Writing? – SEO Copywriting Explained

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains – in detail – what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase „search engine optimization.“ Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales – and traffic.

What are some of these „things?“

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let’s say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords „foreclosure cleaning business“ or „foreclosure cleaning“ or „foreclosure cleanup“ or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit „ENTER“, a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want — as long as it’s a certain length (usually 300-500 words).

There are many freelance writers – hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they’re so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

„The role of the agency SEO copywriter is unique because…. Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content…. a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers.“

And this is why SEO copywriters can charge a premium for their services. If you’re looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

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Different Types of Video Production Companies Can Utilize

You can scarcely stumble upon a website without seeing a web video. They are everywhere. Since the emergence of YouTube it has been hard to apply them towards practical everyday use. We use them for how-to videos, movie and TV clips, home videos, web courses and to even bring people to justice. The reason for this is the ease of usability in publish and streaming these videos.

This content can then reach millions of people, garner lots of attention, even more media attention, allow for the public to comment on these videos and even go viral. This sort of accessibility is unprecedented. Even with this sort of intimate sort of media, it can be surprising that not many companies are using it to market themselves online. Here are different approaches to videos to market your own company on your own webpage.

-Video Backgrounder- Present your company to your potential clients or customers by using your company as your homepage. This can be an onsite video which can then use an anecdote related the roots of the company to the customers. A little story can spark an interest in the client into learning more about a specific company or learning more about the roots may make a customer trust them a little more than a competing one.

-Practice Video- Use a practice video on the homepage of your business website with one of the products that you believe a customer will find interesting. More than likely they will click on the video in order to learn more about it so they can educate themselves on one of the product they could potential find valuable to them.

-Client Testimonial- A client testimonial is an important video to put on your homepage. With smartphones and video cameras being very small now, it is very practical to be able to record a client testimonial. It doesn’t need to be very long, just a 30 to 90 second video of a customer relating a positive experience that they have had with the company.

-Informational Video- These can often be some of the most under-appreciated videos out there. A company that uploads instruction videos on their web page will relate to their audience that they are knowledgeable as a company. When a person wants to find out how to work something they will gladly appreciate the instructional videos that a company puts up and will definitely be a repeat customer because they know in the future where they can go if they need to know about any products or features.

-Innovative Videos- Use videos where it will display you as the innovator. This could be clips from such places as a convention where you are displaying a new product that just came out or perhaps you are conducting a web seminar that many people are attending. This type of video is invaluable because it is showing you as the professional out in the field in real time and not just some big executive calling all the shots from behind a desk.

-These are only a few different types of promotional web videos that you can use in order to enhance your company. Remember that the type of media that videos are, are much different than reaching your clients through a wall of text.

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On Page SEO Tips And Tricks For Higher Rankings

Search engine optimization is an important part of any website. I would like to share some on page SEO tips and tricks with you today to help you improve your website’s visibility and performance in search engines.

Performing search engine optimization on your website includes a vast variety of tasks, and can be broken up into two different parts. The first is on page SEO, and the second is off page SEO. I am focusing on page SEO here since on page SEO is the first part of your search engine optimization strategy that should be dealt with. The on page SEO tips and tricks I am sharing with you today includes a variety of objectives and tasks you can use to better optimize your website, and increase your website’s search engine rankings.

Google has made quite a number of updates to its crawling algorithm over the past few years. This is why it’s so important to always ensure your website and all your web pages comply with the latest updates like Hummingbird, Panda, and Penguin. The on page SEO tips and tricks I’m sharing here will all help you to stay away from an update attack, and will help you to keep your rankings steady.

1. Optimize the speed of your website

The very first thing that you should do when performing on page SEO on your website is to optimize the speed of your website. If your website takes too long to load, it will affect your website’s search engine ranking in a negative way.

Start by checking the current speed of your website, and comparing your speed to the speed of your competitor’s website. The faster your website loads, the better. If you find that your website takes longer to load than your competitor’s website, then you should do some optimization to speed up the loading time of your website.

If your website is a custom HTML or PHP based website, you should start with your CSS and JS files. Use a script to minify them. This can reduce their size, which in return will make your website load faster. You also need to optimize the images on your website – try to compress them as much as possible without losing too much quality. Images are usually the largest parts of a website, and can affect the loading time of a website by a couple of seconds. Compressing your images will allow your website to load faster.

Websites based on a CMS system like WordPress is also quite easy to speed up. Simply install a cache plugin that will serve your website as static files. This will help you to increase the speed of your website, and decrease the loading time.

2. Include meta tags on your website

Even though meta tags are considered to be depreciated by some, it is still useful to use them on your web pages. The most important meta tag would be the title tag of your website – this is the text that shows up at the top of the browser bar when your website is accessed.

You should also include meta tags for keywords and a description on each of your web pages. This will give search engines an idea of what keywords you are targeted, and will allow Google and other search engines to display a relevant description for your website in search results.

3. Use tags on your web pages

When building a website, whether it’s a custom HTML or PHP based website, or powered by a CMS such as WordPress, you should always ensure you use the right tags on your web pages.

By using the right tags, search engines like Google will be able to index your pages easier, and your rankings can also increase. This is a big plus for on page SEO.

Start by using header tags where appropriate. Header tags include h1, which is the header 1 tag. This tag is used for main titles. Thereafter you need to use h2, h3, etc on your sub-header tags. This also helps you to break up content into different parts.

Images should also contain appropriate tags, such as title and alt. This will also allow your images to be indexed by search engines based on certain keywords.

4. Keyword-optimize your content

To rank in search engines, you have to target keywords. Think of keywords as search phrases – terms people will enter into search engines to find results.

Before publishing or writing any content for your website, start with keyword research. Decide on a topic, then search for relevant keywords and choose a keyword that will best suit your content. Be sure the keyword doesn’t have too much competition, and make sure there’s a large enough search volume for the keyword you choose.

Choosing long-tail keywords for some of your content pages is also a good idea.

You should include your target keyword in your pages. Include your target keyword in the title of your page, in the first header of your page and also in your content. Include your target keyword in the first sentence / paragraph of your content, a couple of times in the body, and once or twice in the ending / conclusion paragraph.

Conclusion

While building high authority backlinks to your website is an important part of search engine optimization, doing proper on page SEO is just as important. Without the proper on page SEO, you won’t be able to take advantage of all the benefits of search engine optimization. Take a moment and use these on page SEO tips and tricks I shared with you to check and ensure your website’s on page SEO is relevant and effective.

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What Is SEO, and What Are Its Benefits?

Search engine optimization or SEO is a process created to raise organic visibility for specific search queries and thus improve the rating of your site. SEO works to improve traffic to your website, both qualitatively and quantitatively, by creating certain onsite changes. It includes: Focussing on speed, the content of web pages, interactivity, mobile-friendliness, and other core web vitals.

A successful search optimization serves customer needs and adheres to search engines‘ practices and specific guidelines like that of Google and Bing. The heart of a successful SEO is anticipating and understanding the customer intent and providing the appropriate content they wish to see, along with offering the best solutions and answers. It is the best customer reach method to know more about customers‘ needs and habits and simultaneously make a sales channel for your business.

Benefits of SEO

  1. Organic search brings in more customers

Approximately 53.3% of customers come from organic search, and sixty percent claim that their maximum quality leads come from SEO-engaged web traffic. The reason for so more customers is that you are fulfilling their needs when they are looking for answers by being one of the top results. It is important to rank and climb on the topmost position on the Google page so that more customers can click on your website and see your content. You can prove reliable by attracting more customers and increasing your brand visibility by ranking for specific research and getting your website on the front page.

  1. Creating a reliable web experience for the customer

To achieve success in your online business, you need technical elements of SEO like backlinks, authority building elements, and page speed which play an important role in keeping your site in tip-top shape. When you adhere to search engines‘ rules, you can hit the front page and achieve the topmost spot in search results. In other words, you get more exposure and get good rankings. Based on your website’s functionality, customers will build their trust. Few such ways are-.

  • Security measures
  • Having fast pages
  • Automated customer service portals
  1. SEO offers 24*7 promotion

SEO doesn’t stop working after fixed working hours. SEO helps to promote 24*7 promotion as the ranks are achieved through search engine optimization as well as the content doesn’t disappear after a budget runs out, which is the case with paid advertising. Thus SEO has unique features, unlike billboards (on the way out of town), enabling companies to reach customers while they are searching for it.

  1. Benefits for the small business firms as SEO develops trust.

SEO basics are simpler than traditional print ads and sponsored posts in terms of time and effort, which can eventually provide beneficial in the long-term business. Search engine authority helps to develop trust along with good quality products and services that build customer credibility.

  1. SEO targets marketing funnel and improve brand awareness

SEO drives content marketing that targets all stages included in the marketing funnel as it includes plenty of different content that helps you build brand awareness and loyalty. A significant impact on business can be seen within the first year of quality SEO. However, it is a long-term marketing strategy that gives increased results with time. On-page optimization and content creation are a few SEO strategies that offer a remarkable return.

  1. Targeting entire audience

SEO is not made for targeting a single person as it contributes effectively to the companies to target the entire audience through intent-driven keyword research.

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Social Bookmarking Mistake – Search Engines Rank Pages, Not Sites

You just spent the last few weeks creating an entirely new website and product. You took the time to create hundreds of pages, create tons of graphics and tweaked everything until you got it just right. You even took the time to write additional unique content for social networking sites. but then you made one pretty important mistake.

You bookmarked your homepage. Ok, so bookmarking your homepage is not the mistake, but if you stop there then you are making a big one indeed.

You see, search engines, particularly Google, rank „PAGES“ not entire sites.

Sure we have all heard of the Google PR issues and how they can pass upwards from one page to another, but the truth is every single page has its very own rank. Some pages will be a zero, others will be a 2 or a 4, or if your lucky a 6 on the Google pr scale. But you have noticed that not every page ranks well.

That’s because most people have a tendency to bookmark or link to just their homepage. Sure Google bot can find your pages with a site map, but heck, I build sites for the reader not the Google bot. The more pages that you bookmark the better off each page will be, both for your reader and for Google. In turn, the more rank your pages and sub-pages get, the better your site itself will likely rank.

While taking the time to social bookmark every single page you offer may take some time, and there is software available to make it simpler, it is well worth the effort. Especially if you have already done all the hard stuff like creating the site to begin with. Just take your time with it if you need to. Bookmark a page or two every day and make sure to get your friends to do it as well.

More bookmarks means more exposure. You want to spread the link love around to all the pages of your sites. You never know when one of them just might actually get ranked on the first page for some relatively obscure keyword phrase. If you don’t take the time to promote all of your pages, then you are missing out on a ton of extra potential traffic to your websites.

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What Is On-Page SEO And What Are On-Page SEO Techniques?

On Page SEO Techniques

On-Page SEO is the process of enhancing particular websites in series to get a position higher and produce more appropriate online traffic in search programs. On Web page pertains to both similarly the information and HTML source rule of a website that is usually enhanced, as in comparison to Off-Page SEO which includes to links and some other outbound signals. On-Page SEO Techniques has customized over the age groups, so it’s essential to proceed to keep up with the latest On Webpage SEO. Here is the most up-to-date article about On Webpage SEO from the Wamp Infotech Weblog, and we choose our recommended resources to assist you together with your trip.

The significance of On Page SEO Techniques

What are On-Page SEO Techniques it simply means On the Web page, SEO is made up of all the parts of SEO you can handle most efficient? If you have a website, you can handle the specific problems and the very best of your information. We consider On Web page issues need to all be managed as they’re in your very own hands. If you make a tremendous website, it will absolutely start placement. Focusing On-Page SEO Techniques will also improve the probability that your Off-Page SEO technique will probably work. Link-building with a low-quality website is a very complicated job. No one desire to a web link to content that is badly released or boring.

Important On-Page Ranking Factors are- On Webpage SEO Techniques placement factors can have an important influence on your webpage’s capability to a position if improved properly. The most important on-page factors that impact online search engine roles are:

Website Titles- Your headings on pages or Headings are one particular of the fundamental SEO elements on your website. Each and each and every page, article & posts must have its very own special and unique title, which consists of the primary keywords and words for that website.

Meta Descriptions- Several persons forget about to include of Meta Explanations for their WebPages. These explanations are an important position to include related keywords and words for your information, as these are used in the search results when your webpage is shown.

Meta Tags- Almost every one of your WebPages, you can include of a set of keywords and words in the kind of Meta Tag. These must be all of the appropriate keywords and words of your information that you will have reviewed formerly.

URL Design- Such as Online look for motor helpful Web details for each and every one of your web pages is extremely recommended, as these provide a much better listing. Smaller sized URLs appear to operate superior in online look for motor results, even so, that is not the one aspect.

Body Labels (H1, H2, H3, H4, H5 etc.)- When posting your content, you must break up your information into more compact sections & phrases to build it simpler for individuals to study. These sections will be provided going, and that is H1, H2, H3, H4, H5 etc.

Keyword and key term Density- Such as related look for words all over your information are very essential, as it allows search engines like Search engines perform out what your information is about. On the other hand, avoid extremely duplicating and extremely using look for words simply to look for motor criteria. This can cause to your website becoming revoked from Google like Google and Search engines.

Inner Connecting or Hyperlinks- Individuals frequently believe that the only links that add up are all those from other sites. Although these links are required, these are generally not the only important hyperlinks!

Conclusion-

These 7 On Webpage SEO techniques are generally several of the methods that you can enhance your On-Page SEO Techniques. Anybody applied independently of the other people won’t make significant difference aimed at your site placement; nevertheless, when utilized with each other, they will assist to enhance your site, visitors.

They will assist to get your websites operating much better, they are able to assist you to obtain your complete website placed in online look for motor spiders, they will assistance improve the worth of inner websites and they are able to develop the importance of inner WebPages to particular keywords and words.

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Affordable SEO Companies – List of Best SEO Companies

On a yearly basis, the SEO agencies all around the globe focus to become the topmost of the companies that are listed. These companies aid their customers with SEO needs such as social media marketing, link building, content creation, and many more things. Almost all of these agencies have been on all sides for years and years and have a lot of experience to back up their assertion and the work that they do.

It is crucial if you are attempting to discover one of the best SEO companies in Delhi that you understand which ones are in the topmost for the recent year. This can aid you to nail down the list of alternatives that you are interested in working with and computing out which ones would suit your requirements. They work with small along with the big businesses and they will ensure that you get the work done whatever the circumstances how large your team or estimate is.

Here are some of the top SEO companies for 2021 to 2022, consisting of the following:

Acmeinfolabs.com

This SEO company is result-based and has experience of more than 10 years of in this industry in India. They have a team of committed and laborious employees. They can help you in social media marketing, Search Engine Optimization (SEO), Pay per click (PPC), Link building, Content creation, Web designing, and many more. They have worked with many companies across India.

Techanvi.Com –

This company is performance-oriented and they have more than 10 years of experience in this field. They have worked with some of the top 500 companies together with some setting-ups that are locally aimed. They outline campaigns that are client customized and they work to deliver more traffic, leads, and revenue that results in a developing business.

Thriveagency.Com –

If you wish to work with a big company that has its offices all around the US, then this agency is the one. It has more than 10 years of working in this industry with B2C and B2B-related SEO services. They have SEO experts who are dedicated with thorough knowledge and expertise. They make tailored SEO procedures for customers, onsite SEO, link building, and organic SEO for their customers. They have worked in a broad variety of fields such as manufacturing, home services, healthcare, finance, and education.

Seoinc.Com –

For those who are interested in producing more traffic for your business, then you can wish to seek this agency. The agency was established in 1997 and they have worked with 1000s of numerous businesses all around the US. Here they ensure that the clients are satisfied and they will make sure that the procedures that they are generating are tailored for each and every business.

Coalitiontechnologies.Com –

If you are interested in enhancing how much revenue your business is creating, then you must talk to the professionals at Coalition Technologies. They can aid you with digital marketing, social media advertising, web design, lead generation, local and national SEO, and many more. We provide the best and affordable SEO services in India. They have more than 110 ratings on Google with a 4.7-star rating and they make use of software that was tailor-built inside to make sure that their customers get outcomes.

SEO. Co –

One more alternative if you wish one that aims at first and foremost SEO, then this agency would be the best partner for you. They have been working in this field for a long period and their team has a lot of skills, training, and expertise. They can aid you not only with any of your SEO requirements, but also with digital marketing, content marketing, and much more things.

Cardinaldigitalmarketing.Com –

This Atlanta established agency particularize in marketing and works laboriously to get the outcomes they require for their customers. They have been working and running their business for more than 10 years in the corporate, legal, and healthcare fields. They also have a client retention rate of 97% with a per month growth rate for clients of 28% and the average term of each client is 5.2 years. They can aid you with SEO, PPC management, Facebook advertising, conversion rate optimization, and programmatic display advertising.

Brightedge.Com –

If you are a smart marketer and wish real-time details about the campaigns that you are operating this is the path to move. Not only that, but they can aid you with your rankings and even acquiring all of the aims you have with regards to advertising and ROI. The services they can provide you consist of mobile-related, local SEO, social media marketing, content marketing, and many more things.

Seoinboston.Com –

When it arrives at enhancing your sales and clientele, then SEO in Boston can aid you. They will aid you with examining your website for both offline and online content together with optimization of your source code, formation, and content. They cannot only do this, but they will also make sure that you get a comprehensive report to make it simple for you to make alterations.

These are just some of the topmost SEO companies in the world that you can operate with, so ensure that you are talking to them and getting the aid that you require today.

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How to Boost Nutraceutical Landing Page Conversions by 100%

This explains why, according to Daniel Burstein, Senior Director of Content & Marketing at Marketing Sherpa says, „The Marketing Sherpa Landing Page Handbook is one of the most popular resources we have offered in 20 years of publishing.“

However, nutraceutical marketing reveals a big surprise – a shocker, actually – regarding landing pages.

There aren’t any.

What are supplement businesses doing instead?

IT’S LIKE THIS…

My friend Rich decided he wanted to buy a particular kind of supplement. He was looking for an elderberry product for his immune health.

The first ad that popped up in a Google search seemed to fit the bill. The headline of the ad included the words „elderberry“ and „immunity.“ So far so good.

However, when he clicked on the ad link, he ended up at the company homepage.

Although it was an excellent homepage, Rich didn’t immediately see what he was looking for, or what the ad promised.

The result? He bailed in less than 3 seconds and went looking elsewhere.

The same thing happened with all other ads for elderberry supplements.

IT SHOULD BE LIKE THIS…

The ad Rich clicked on should have sent him to a product page offering what he was looking for.

And only what he was looking for.

No distractions. No other options. Only the product, accompanied by a call to action to buy it.

THE REALITY

That second scenario is a ’should’ve-been‘. It doesn’t actually exist.

Here’s what really happens.

A recent Google search on the term, „elderberry,“ resulted in seven ads.

All of them were linked either to the company homepage or to a multi-products page.

Not one went to a landing page.

This isn’t unique to elderberry supplements.

The same result came from a search on „quercetin.“ None of the nine ads led to a landing page. One of them led to a blog article that didn’t even mention quercetin.

Ditto for a search on „pet CBD.“ Six ads. No landing pages.

This isn’t a scientific survey with all kinds of statistical bells and whistles. It’s just a few quick searches on three of the more popular supplements. Nevertheless, it reveals a clear pattern.

Nutraceutical ads don’t link to landing pages. Instead they usually link to the company homepage. Or they send a visitor to a products page offering multiple choices.

This observation cries out for explanations.

The primary one I’ve seen is that marketing departments don’t have the time and resources for creating landing pages.

Seriously, that’s the most common explanation I’ve found.

Think about that for a moment. It’s the same as saying marketing departments don’t have the time and resources for… well, marketing. At least not for marketing using the most powerful and indispensable tool on the internet.

I don’t buy it.

In my opinion, a more likely explanation is a lack of understanding what a landing page is and what it isn’t.

A homepage isn’t a landing page. Neither is a multiple product page.

This confusion may explain why an exact match search for, „what is a landing page,“ yields nearly 7 million results. It’s as if online marketing advisors feel the need to educate people about what a landing page is because so many marketers don’t understand the concept.

K.I.S.S.

Keep It Simple, Silly!

Simply put, a landing page is where people „land“ when they click on an ad banner, search engine result or email link, or when they visit a special promotional URL they heard about on TV, radio, or other offline media.

Its sole purpose is conversion. In fact, that should be the only option.

That’s the point I had planned to make in this article. However, explaining how to boost landing page conversions by 100% requires actual landing pages.

Specifically, I had planned to explain research showing how removing all ’non-buy‘ clickable options, including the navigation bar at the top of the page, can more than double conversion rates.

That’s just one trick. Similar conversion boosts also rest on other features of a good landing page. Consistency with the ad. Placement of images. Page design. Button format. And much more.

The conceptual design is simple. A landing page offers only one product and only one clickable option – i.e., the call to action.

Although the concept is simple, a well-designed single-option page is just the beginning for creating a good landing page.

In addition to its simple design, an effective landing page also depends on how persuasive the marketing copy is for influencing a visitor to take that one-and-only action step.

That’s it. The right design, coupled with persuasive copy, equals higher conversions.

THE CHAIN OF PERSUASION

In my experience as a copywriter, I’ve developed campaigns following a specific chain of persuasion. Each link in the chain has a role leading to the ultimate goal – i.e., a conversion.

The ad headline is where the persuasion ball gets rolling. Its role is to entice a viewer to click on it. This is why an effective ad headline is worth its weight in gold.

The visitor immediately knows he or she is on the right track when the headline of the landing page is consistent with the ad headline. Research shows this headline-to-headline comparison happens in about 1/20th of a second.

That’s how long you have for the visitor to decide whether to stay on the page for the few seconds it takes to read the first few lines.

Then it’s the job of the page’s text, and any accompanying images, to persuade the reader to keep reading.

Persuasive copy from there leads all the way to the call to action.

A well thought out, persuasive CTA is the final chance for the landing page to convert a visitor into a buyer.

FUELING CONVERSIONS

Linking supplement ads to homepages or multi-product pages is like running a Lamborghini on used cooking oil from a fast-food restaurant. It can be done, just not very well.

A more effective campaign requires high-performance fuel. That’s what a landing page is. It runs all cylinders of a campaign like nitro for an F1 racecar.

Creating one is conceptually very simple. It takes just three steps.

PUTTING IT INTO PLAY

Step 1. Design the page layout. If it’s going to be part of the company’s website, strip out all clickable distractions, including the navigation bar. Provide only one option, the call to action.

Step 2. Create persuasive marketing copy. It starts with a powerful headline matching the promise of the ad linked to the landing page. It continues with image and textual material that keeps the reader’s attention. In other words, it’s much more than a product description.

Step 3. Test it. Test it. And test it some more. Tweak ad headlines and compare their click rates. Revise images and text for optimizing time-on-page. Modify CTA text and ‚buy‘ buttons. Continue A/X texting for improving the control until conversions peak out.

POWERING UP THE BEST TOOL

Doing good work on any kind of job relies on using the best tools. Supplement marketing is no different.

The best, and most unused, marketing tool for nutraceuticals should be landing pages.

Putting them to work gives you a leg up on the competition. Meeting the challenge of Step 2 the right way is crucial.

Once you have the right page design, its effectiveness depends on how well you persuade the reader to take action.

This is where good marketing copy shines.

That’s where I come in. I specialize in writing persuasive copy for landing pages and other marketing venues.

Since I’m also a research scientist, this includes satisfying the increasing demand for scientific credibility by savvy customers.

A good supplement landing page relies on both.

Immobilienmakler Heidelberg

Makler Heidelberg

On Page SEO Best Practices

Optimizing a web site is like placing your business downtown. When it comes to offline practices, all businesses try to choose a high interest location: inside a business center, in a mall or on a crowded street. Placing your business online has a similar process. Optimization will set your web site in top search results, which means getting more traffic and generating more sales.

There are some key elements to take into consideration when doing On Page SEO Optimization. We’ve come up with a list of best practices.

Robots.txt – all pages should include Robots.txt. Robots.txt actually tell engines how to index your site.

Sitemap.xml – a site map provides a list of all your pages to the search engines and makes it much easier for them to list your pages.

Domain Registration – engines place higher value on domains that have longer renewal periods. In our experience, five years or higher is ideal.

Meta Keywords – each page should contain a unique combination of keywords. In our experience, five keywords per page is the best. Be careful when choosing the best keywords for your site, make sure they have a high potential (high volume of searches and low competition).

Meta Description – search engines tend to use the description to gather information on the topic/theme of the page. A well written description should be not more than 160 characters with the strongest keyword phrases woven into it. A good description results in a higher CTR from your site listing after a search.

RSS Feed (if applicable) – not all sites have an RSS of their site updates. With your newsletter section you could include this as a site feature.

Title Tag – the title should describe the page and use the strongest keyword/keywords (don’t overload the title with keyword phrases; concentrate on the strongest one or two keywords that best describe the web page’s topic). Search engines will only show the first 70 characters of your title in the S.E.R.P. so use those 70 characters to make a high impact relevant title for your page.

Plain text on page – search engine spiders read the basic body text the best. Try avoiding using too much Flash and Java – search engines are much better at indexing the content of Flash and Java, but be sure to include the information search engines need in order to do so. Friendly URLs – some search engines (with a few exceptions, such as Google) will not index any pages that include in the URL characters such as question mark, ampersand, equals sign etc. Friendly URLs allow you to include some keywords as well as present a more friendly page experience to users and search engines.

Image Alt Tags – images can have Alt tags that are indexed for relevance and provide an opportunity to reinforce your keywords as well as drive traffic from image searches.

Image File Names – images get indexed separately from your site and can generate traffic if the file name is descriptive of the image’s content. The best is to use photos that are named upon keywords as this reinforces your image for image search.

Use this list to help improve your own search engine optimization efforts. We’ll be the first to admit there is some debate over the effectiveness of some of these practices. There is no debate, however, over how implementing best practices will only improve your overall optimization efforts.

Immobilienmakler Heidelberg

Makler Heidelberg