Importance of Measuring Event Performance

Event managers are under considerable pressure to obtain metrics regarding their events and to ensure that they provide a return on investment. Being able to source these statistics and convert them into valuable information is something that many event managers struggle with. It can be difficult to know what to measure, how to measure it […]

Data Science Opportunities

In every industry, data science is a game changer. With the digitization of processes, we can see immense increase in the amount of data. Therefore, data science tools and technology is deployed for higher productivity in different organizations. As a whole, this technology field offers a few great opportunities for analytics, machine learning, data mining […]

5 Ways to Build Website Traffic

Hopefully you have been checking the traffic – visitors to your website and reviewing how many people visit the site, are they first time or return visitors, what page do they look at and are they selecting an action on the website such as filling out a form, signing up for your newsletter, buying something […]