Keywords And Content, Best Strategies For SEO

The Importance Of Keywords In Your Online Business

There is no denying the importance of keywords used in any content that is placed on the Web. Keywords allow you and everyone else who uses the Web the ability to find what you are looking for. If you need just one bit of information, you likely would spend countless hours in research trying to find it if it was not for keywords.

As an Internet marketing professional, how do keywords relate to your own business? Usually, if you are using the Web as a marketing tool in any way, keywords are an important component.

We also compare it to the importance of quality content. Is it possible to have great content and still have great keywords in your final copy? It is possible, and in fact, it is necessary to do this if you wish to have a successful website or blog. Before getting into these details, let’s start at the beginning.


What are keywords? These are words individuals will type into a search box when they are looking for something online. For example, let us say you are looking to purchase a table. You get online, go to the search box, and type in the word „table“ into the search box. The search engines start looking for websites that relate to your search. Within seconds, there is a long list or results in front of you (called the search engine results page) that you can choose from.

Now, on the flip side of the coin, if you owned a website selling tables, you would want to attract this person to your website. To do so, you need to have your website displayed on the search engine results page. To do this, you need to have the most appropriate keywords on your website. So, for example, you need to have the world „table“ used properly on your website for the search engine results to actually see your website as valuable to this search.


Using keywords will help you prove your value to the search engines. The key is to know what helps you to rank well and what may not help you. Less than a decade ago, people took advantage of the keywords. Pages and pages of websites had virtually nothing but keywords on them. The problem is, when a website is packed with just keywords, it is likely not to be packed with information.

Here is an example to consider: John designs a website to attract visitors who he hopes will visit the affiliate pages he is linking to. So, he plans to put lots of keywords on his page. That way, his website will rank well, right?

There are two problems with this process. First, there is little chance that anyone who comes to such a page will feel it valuable enough to stick around and click onto affiliate links.

Second, Google and other search engines have made significant changes to their complex algorithms. Websites that have too many keywords on them will be ranked lower in the search engine results pages.

The key is to know what the actual best percentages are. Of course, Google is not going to tell you just how many keywords to use. They do offer a lot of in-depth information that you can use, though. It is this information that you want to rely on to get the results you are looking for. Google is not the bad guy: They want to provide individuals who use their search engines with the best websites online to solve their inquiries.


Where should you use keywords? Keywords should be found in virtually anything you place online. Here are some places to use them.

ï‚· Place them into each article on your website. ï‚· Place them on your home page and sales pages. ï‚· Place keywords in your blog posts. ï‚· Use keywords in your product descriptions. ï‚· Use keywords on your website and in your blog tags and headings. ï‚· Use them on contact pages, FAQ pages, and just about any page on your website.

Doing this is essential to getting a high page ranking in the search engine result pages. Yet, you do not have to make this a complex process. In fact, it is often best to put keywords in the back of your mind while writing content for your website. Write what really matters and then come back to keywords later.


One of the earliest phrases used still stands true. „Content is king“ when it comes to Internet marketing. If you are putting up a page on your website, you want the person who visits your website to say, „Wow, this is great. I’m bookmarking this page to come back here often.“

The best way to do this is to include quality information on each of the pages of content you provide to your readers. In a few minutes, we will go through the process of providing quality content. Before doing so, consider what would happen if you did not have good information on your website.

1. You use keywords on your pages, but fill them with fluff content. Your reader gets to your page and thinks, „this does not help me,“ and moves on.

2. The reader gets to your website and finds errors. You can no longer be trusted and they leave your site.

3. The affiliate programs you are working to earn money from visit your website. They find it poorly designed with little information. They decide that you are not a good fit for their company. They no longer offer you membership in the affiliate program.

4. You get no inbound links to your website. Inbound links are those which are pointing to your website. Google finds these to be valuable when ranking websites. If another website (or several of them) find your website to be a good resource, they definitely will rank your website higher. But, other websites will not do this if your content is poor in quality.

5. You make little to no money at your website since it is poorly ranked and is not attracting any repeat visitors.

Content for your website needs to be well-written and organized. It needs to be informative and useful to anyone who will visit and read it.


Now that you have the basics about keyword usage and the importance of content, how do you bring the two things together so that your website will prosper?

There is no direct formula for doing so, but you can find some real results if you implement a number of known methods to help you. Google itself often provides a great deal of suggestions in terms of keyword usage. In your balancing act for quality content and keyword ranking, keep the following strategies in mind.


First things first, write quality content for your website. Nothing else will be as important to the success of your business has having quality content on it. There are several ways you can do this successfully.

1. Use factual information You want individuals to come to your website knowing that what you have to say is real and valuable to them. Therefore, each page should contain factual information. Before you post a blog post or an article, verify the information you are going to present. For example, going back to the example about the table search, be sure that you are providing factual information on the wood type, size, history or other topic.

2. Make it interesting Coming to a website filled with lines and lines of information that is boring is going to be so dull people will leave. Without spending too much time in the process, add some statistics. Use descriptive language that paints the picture for the reader, „these mahogany tables are designed in the style used by Ancient Romans… „

3. Become a resource One of the best ways to ensure you have quality information on your website is to make your website the one-stop shop for all information on that niche. For the reader, a website that contains all of the information they need is going to be highly valuable. You may provide information about the history of tables, how to use tables… tips for staining them… and so on, for example. These items help you to become the resource these individuals need to have.

4. Be the expert For those who play a role in your website (and this is a very good thing) be sure that people who visit your website know that you are the expert in the field. You should stand out as being the authority. You do this when you provide valuable content to them. Do the hard research and find those interesting subjects to talk about. Answer questions. Relate to your customer base.

When you put these items together, the end result is very simple. You have a website that is packed with great content that people can naturally benefit from reading.

Chances are also good that you also have a website that is filled with quality keywords. After all, if you are writing about your topic and exploring all areas of it, you likely are using the most important words related to it. Still, you should still do some research and get better quality keywords into your work.


There is no better way to rank your quality content in the search engines than to use keywords properly. It is often the case that website owners see this as a step they can skip. Instead of doing the research to find the right keywords for their websites, they think they already know what they are. This is often not the case.


Finding the right keywords is a process that often involves researching using any of the free keyword search tools available. You can also use Google’s service to help you to do this.

Once you use these services, you are likely to get a list of keywords associated with your primarily keyword. In our case, the keyword we plugged in is the word „tables.“ As you are creating your table website, you have likely used a number of words that describe this product. But, did you include all of the most important words?

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The top keywords, those used most often by users who are searching for the topic you have, should be included on your website. They do not have to be the only words that you use, though. These first words are heavily used and should be used at least somewhat in your website’s content where it is appropriate to do so.

For example, with the word „table,“ the top five keywords used included:

ï‚· Tables ï‚· Pub Table ï‚· Pedestal Table ï‚· Dining Table ï‚· Glass Table

These words are going to be mentioned on your website because they are commonly used words for your niche. What about those other keywords in the list?

If you look down the list, you will see other words that could relate to your website. They look good, but fewer people are using them to find information online. Often, it is best to include some of these too. The reason for doing so is very simple. Most other website owners who are targeting keywords for their websites are using those top-tier words as well. There is a lot of competition out there for those words. Therefore, even with a great website, there are likely others fighting right along with you. Since the other words have less competition, you are more likely to rank well in the search page results for those keywords.

In the table example, the words „pedestal dining table,“ „modern dining table,“ Glass coffee table,“ and „square tables“ got far fewer hits than those top-tier keywords. The lower competition still makes them valuable.

Use a combination of those top-tier words and those that are far more specific if they relate to your website. This unique combination will ultimately give you better results in the long term.


Now that you know which keywords you should have on your website, the next step is to consider the placement of keywords on your website. As mentioned earlier, there are various locations on your website that you can use keywords. Use all of these locations for keywords.

Within each of those documents, you need to place keywords in the right locations. There are several things to keep in mind in the case of blogs and articles/web content. The following guidelines can help you to place keywords into these mediums appropriately.

1. Place keywords in the title of each page or article The best way to place keywords in the title is in the following format. „KEYWORD GOES HERE: Interesting Content Goes Here.“ An example for the table website might be, „Pedestal Dining Table: 3 Tips for Buying the Right Dining Table.“ This shows the search engines the importance of this word.

2. Within the first 90 characters of the first paragraph, be sure your keyword appears again Also, it is important to note that you can use a mixture of keywords, but do consider having one or two primary keywords per article. Primary keywords should be located in these locations. Again, this early positioning helps to show the importance of the keyword to that page.

3. Use keywords in each of the paragraphs that you write on each page Do not overdo it, though. For example, you do not want your primary keyword to show up more than one or two times in each paragraph, depending on their length.

4. Break up text using subheadings Use secondary keywords in your subheadings. These will be positioned between paragraphs. Not every paragraph needs them, but sections of the article can be divided this way for easy reading benefits and keyword boosts.

5. Use keywords in the HTML for your website too This includes using them in each individual blog post/article that you post. This also helps with page ranking.

Use a combination of keywords in each of your articles, but do not put too many into them. If that sounds confusing, it is because there is no hard and fast rule. What you want to do is to divide up the pages on your website or in your blog posts so that over the course of all of the pages, you use all the keywords you would like to use.

Do not try to put all of your keywords for your website into every article you write. It won’t work and will deflate the quality of each page considerably. For example, one blog post may include the keyword „dining table“; in that article, words like „dining room table“ and „square table“ may be included, but not many more than that.


Keyword density is the amount of keywords on any one page in comparison to the number of words on this page. A few years back, it was common for the „less than expert“ Internet marketers to try and work in high keyword density numbers. More keywords sounded horrible, but many thought that this would boost their search engine results pages significantly.

The problem is that this does not work. It hurts your page ranking and causes you to have awkward sounding content on your website. Content is king, though, remember, and therefore, you need to make changes to this significantly.

The question is, then, how much density should you go for? This is really up to you to decide since each page will be different, but most experts agree that you want a density that is under 5 percent. In most cases, only 2 to 3 percent keyword density is best.

To compute keyword density, you simply need to take the number of times that the keyword appears in the page’s text and divide that by the number of words on the page.

For example, if the word „dining table“ appears 8 times in our 400-word blog post, you would divide 8 by 400 words and get 0.02 or 2 percent. Do take the time to do this for your articles. You do want to ensure that there are plenty of keywords but not too many.

If you would rather not waste your time on calculating density, there are free and paid software programs available online that will calculate the density for you. These are helpful when they are accurate. You do not have to be 100 percent accurate here.


ï‚· Quality content is vitally important to the success of your website. Write your content to be quality content first.

ï‚· Go back and insert keywords as they fit into the content you have written.

ï‚· Do base topics and blog posts around keywords that are important. For example, choose a top ten list of tips for repairing dining room tables… this makes keyword usage easier and more effective. Plus, the reader gets it.

ï‚· Do no obsess about keywords. You do not have to have a lot of them on the website to see results. Choose a good mix and include them in each article, but only as they fit with your topic appropriately.

Finally, take the time to stay up-to-date on the changes that search engine companies make to their methods. This will ultimately enable your website to grow and stretch as the times change. It is very rare that you have to redo the entire site. Plus, if you do not want to do the work of all this „fixing,“ you can hire someone to do it for you.

The bottom line is that content is still king, but keywords are sitting right next to content as an equal heir to the throne. If you would like to get full access to some high quality, DONE FOR YOU, content, I will drop a link below.

Done For You Content

I hope this helps you get a better understanding on how to use keywords in your content and to greatly improve your chances of getting your business seen online.

To your great success on your online business journey,Bob@Lurnprofit

Immobilienmakler Heidelberg

Makler Heidelberg

Re-Establish Your Internet Reputation With Online Reputation Management

When companies or individuals fall prey to unfair competitors, irate ex-employees or disgruntled customers, then a SERM becomes critical in the economic survival of a business.

Firms like SERMs are crucial in maintaining, and in some cases salvaging and restoring companies or person’s reputation and good name. Online searches are one of the first things that modern day consumes do prior to spending money with a business or person, and one bad click can mean economic disaster for a business, especially in this ever growing cyber economy. Popularity for these SERMs are increasing by leaps and bounds with the realization it is not prudent to attempt to conduct business in this cyber age and not have a SERM on retainer along with your accountant and your attorney.

Businesses are also appreciating the collateral benefit of having a Reputation Management firm on-board as an integral part of their business model, its great advertising! While securing a company’s good reputation and name on the Internet, it generates good press and positive exposure that ultimately adds significantly to the bottom line of a company’s balance sheet, making the services to literally pay for itself in many circumstances. This tends to be a very strong selling point for companies as well as individuals, to know that they are cleansing and protecting their reputations and cyber images, while simultaneously running a very effective advertising initiative. Sometimes companies totally disregard their former advertising efforts online and opt for the benefits of Online Reputation Management. Having a SERM firm on your side is without a doubt the way to go in this cyber age.

Immobilienmakler Heidelberg

Makler Heidelberg

On-Page SEO – Know the Tricks to Enhance Your Page’s Ranking

Search Engine Optimization is the requirement of an online business as most of the businesses want their websites to rank on the top pages of the search engines. The idea is to focus on an SEO strategy that boosts the ranking of a website. Hence, if someone initiates an online search by entering a keyword in the search bar, s/he is assayed with an extensive list of websites to halt. Possibly, your site can also make room for itself on the list, if your SEO strategy is foolproof.

The need for On-Page SEO gets intense for a website to flourish. On-Page SEO is a strategy that is applied to a site for enhancing its search ranking and also for attracting more visitors. The main aim of the article is to highlight on the specific on-page tricks that can add value to your website by boosting its organic ranking.

Page Title – My experience of a decade in the field reveals that the page title plays a significant role in the growth of a website. It is important for a page to have a unique title along with the inclusion of the main keyword in it. For example – If your article relates to On-Page SEO and your keyword is also the same, it becomes necessary to add the keyword to the title of the page. Just take a look at the title of this page. Here the main keyword is on-page SEO that is present in it. Hence, including the main keyword is the essence to optimizing the website.

Meta Title – Meta title tag is an HTML tag specifying the page’s title. Meta title and Page title are usually the same. Though Page title can be a bit long, Meta title cannot be longer than 60-70 characters. It targets the main keyword of the website and can be different from the page’s title.

Meta Tag – Indeed! The meta tag of a site is its bottom line. Relevant keywords must be used throughout the content in the form of meta-tags. Keywords are used in a way to describe the substance of the page for the search engines to index the website.

Meta Description – Meta description includes the short description of the matter in the page that must contain the main keyword. According to Google’s guideline, the description should not be more than 160-170 characters.

Keyword – It is important to make use of relevant keywords in the body of content. Keywords should be well-researched, and even the density must not exceed 1%-2% for avoiding stuffing of the same. Google seek for content that sounds natural and must be of high-quality. Hence, forced keyword in the body degrades the reading experience affecting the site’s ranking negatively.

URL – Again focus on designing a short URL that is descriptive, effective and compelling.

Apparently, an efficient on-page strategy is a key to the success of the online business.

Immobilienmakler Heidelberg

Makler Heidelberg

3 Main Reasons to Select Outsource SEO Services Rather Than Choosing In-House SEO

Search engine optimization is becoming very important for online business nowadays. It has gained so much importance that several IT firms are even providing their specialized services in this specific field. Now the million dollar question is whether you should hire someone outside of your firm for the optimization services to make the websites friendlier to the search engine or you should indulge your own firm for search engine optimization. Any SEO services provider firm can be hired for the optimization purposes of the websites. These firms often charge the clients certain bucks in order to share their expertise in the perspective field.

The in-house SEO is something that your own firm pursues. A group or flocks of people, who work together and share their knowledge to best, optimize the websites. But the team of search engine optimizers only works for the in-house projects and they do not accept any outside projects. The team is specifically designed so that it can meet the internal SEO needs and can sort out internally. The internal SEO team works dedicatedly behind the company’s projects and derive the solution as per needed.

What is Outsource SEO Services?

If you are not sure that your in-house SEO team can actually solve your search engine requirements and can give you the maximum benefits then you should outsource SEO projects rather than harming your business or depending on your in-house SEO team. There are firms that provide search engine optimization services in exchange of some monetary amount. Such firms are specialized in the perspective field and offer their services to the handle the outsourced SEO projects. Different SEO services provider firm offers services at different rates depending on the services and the manual effort.

Why to go for Outsource SEO Services rather than In-house SEO?

Now here comes the main question that will clear the major difference between the outsource SEO and the in-house SEO services. It will also help you to decide whether you should opt for in-house SEO or you should better outsource the SEO projects. There are few reasons, which will definitely help you to take the decision like:

• Firm Deadline:

Well, if you are involving in-house SEO and you are setting a predetermined deadline then, also it might fluctuate because it is your in-house project therefore your needs might change continuously and you will definitely not compromise on it. Thereby you will delay the project and it will not meet the deadline. But while you outsource SEO projects to other firms they will start as per your initial requirements and if in case your requirements are changing and it is possible to reflect the changes into the websites then only they will change or else they will not. Thus, they will definitely meet the deadline and will deliver the projects on time.

• Implementation of Variety of Resources & Ideas:

While you are involving your in-house SEO the ideas that they will share will be limited. Whereas if you hire an outsource SEO services provider firm, it will merge different ideas and thoughts before implementing finally to optimize the websites. It would be again an additional advantage for you to direct the projects to the outsource SEO services provider firm.

• Reduction in Cost Factor:

The most common thinking is if you direct your projects outside rather than depending on the in-house SEO then, it would be more costly. But in reality it never happens while you depend on companies that manages outsource SEO services, they charge you for one time and will do the optimization along with the maintenance. You will get the services with variable resources and ideas, which will help in better optimizing the websites. While with your in-house SEO all time maintenance cost would be there and unnecessarily usage of resources would be there with lacking quality.

These are the three main benefits which you can definitely receive through outsource SEO services and can improve the ranking of the websites in the search engine result page. SEO services provider firms are the biggest option for the one who wants to excel in online business with quality services. So, what are you waiting for?

Immobilienmakler Heidelberg

Makler Heidelberg

Make Your Apps Easy To Navigate

When it comes to mobile app development, one of the most important parts is the navigation. The navigation has to be easily accessible and it must not take too much space on the screen. Things really change when they shift from desktop to mobile screens. Too much navigation bars or points are acceptable for a desktop screen but not for a mobile screen.

However, following practices are extremely useful when it comes to establishing navigation in an app.

Menus must be short

Experts say that less is always more on a mobile device. The choices for a user have to be short so that they don’t go into decision paralysis while selecting for an option.It is to remember that mobile users are always looking for instant information and if they find an app filled with a lot of menus, they won’t stay on the app. This is the reason, menus need to be short and instant.

Include a search button

It is always a good option to maintain simplicity and minimalism in mobile design but it is also important that you provide a platform through which users can find their related things instantly. This is the reason, you have to add a prominent search button so that they can easily find what they want quickly. However, the button must be located at the top of the screen for good visibility and easy search.

Make returning to homepage easy for users

It is very common and easy for users to get lost in the app and take a lot of time to find their exact location. For this reason, experts recommend installing a home icon to every screen of the app so that users can easily return to homepage whenever they want.

Develop CTAs

You must not forget that you have to drive users to your business as easy as possible. Every screen of the app should contain a call to action so that you can make users do what you expect them to do.

Include share icons

Today, people are obsessed with social media and whatever they do on their devices, they share it on social media. Apps that allow their content to be shared on social media sites are always appreciated by users.

Finally, you must not avoid making your app touch-friendly. Unlike desktop-input medium, users are going to use your app with their fingers for navigation. Make sure your app has plenty of space available and buttons are large enough to easily accommodate fingers of all sizes and shapes.

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Makler Heidelberg

Higher Search Engine Ranking with On Page-Off Page Content Optimisation

Search engines and websites main goal is to satisfy the end user by creating a positive experience. Positive user experience will ultimately lead to higher conversion and brand favourability.

Search engine positive user experience main requirement is effectively and efficiently link searchers with useful and relevant content that match the users search query. Website positive user experience main requirement is to meet and even exceed the website visitors‘ expectations.

As a website owner one of your important goals is to effectively drive a higher number of qualified traffic/leads to your website. Higher ranking in search engine is the best option and on page & off page optimisation is the best strategy.

The ranking algorithm contains many factors that are scored for each page. If your page scores the most points it will get the #1 spot in the results. We believe that relevance factor is one of the important factors. (On Page Optimisation Quality Factor + Off Page Optimisation Quality Factor) * (Query Intent/Page Topic) = Relevance Factor.

A page with strong keyword related relevance factor starts out with a high keyword score

On page optimisation

On page optimisation is what can be done on a website page to maximise its performance in term of ranking highly for target keywords used by a target audience and producing sufficient referrals and conversions. Below are some recommendations:

  1. Create an effective Page Title to generate high-ranking effectiveness
  2. Combine keywords and relevant call to action in a readable fashion to drive ranking and clickthrough rate. For example: Quality Power tools – Buy now and save – Brand Name(if not used in the domain name).
  3. Influence your Snippet and Page Description: Snippet is excerpt from your page. It is shown under your page title in the search results page. Ensure first occurrences of your major keywords come together that the snippet is a factual and relevant representation of your page.
  4. Make your body content relevant to the overall page topic/theme and target keywords: If I am optimising a Power Tools page I am expecting to drive the searchers searching for power tools to that page. So my important sections on that page such as headings, emphasised text, paragraphs, etc will need to have power tools keywords naturally used in the content.
  5. Links: Make it easier for the end user and search engine to understand the flow of your website content.

  6. Document level keywords: There are two advantages of having keywords in the Domain Name, File Name and Directory Name. First the page URL: domain name/direcorty/filname ( is displayed in the search listing page. So your link will be seen as relevant to the searcher. Secondly, it is believed that search engines give some weighting to this factor.)

A word of advice, write naturally for the end user not the search engine. Doing so will positively influence your relevance factor and ultimately improve your website ranking and conversion rate. Ask yourself what do your visitors need to know? And how can you help them get what they want?

Off page optimisation

Off-page optimisation is what can be done outside your website to positively influence the search engines ranking and page popularity for target keywords. Search engines value links and attribute the highest page ranking factors to pages with many links from high-quality sites. To quote Google from this page „In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages“. It is not about quantity but quality of the websites linking to your website.

Let’s look at the most important factors:

  1. Link Popularity: Search engines put great stock in your page if other popular websites link to your page for the subject of the search. Find sites that drive the most qualified traffic. If you can offer to buy a spot on those popular and reputable websites buy, buy, buy!.

  2. Site Map: Get the search engines to know about your website files and dynamic content and how frequently they get updated

  3. Directory Listing: Get listed in reputable directories such as DMOZ and check Google Directory for specialised directory.

  4. Local Marketing: Make sure your website is listed in the free local search portals such as Yahoo! Local , Google Map and Mircrosoft Live.

  5. Online PR and Articles Publication: These are the most sought after link promotion and off-page optimisation strategy. If you distribute your press release through PRWEB or PRNEWSWIRE and articles through Ezine Articles they can feed the search engines and relevant blogs with your content.

  6. Online Social Networking: This is all about generating publicity through social media and community websites. Some of the most popular social networking websites are,,,,,,, etc.

  7. Social Bookmarking is a way for Internet users to store, organise, share and search bookmarks of web pages. The most popular are, and

  8. Catalogue Hosting WebsiteGet your catalogue listed and optimised into Catalogue Hosting Providers such as , Google Shopping List (Froogle), Yahoo! Shopping Shopping, Google Base, eBay etc

  9. Professional Business Networking such as, and local chamber of commerce online directories.

  10. Blogs: Get your own blog set up or be an active member of an industry specific blog. Find your industry related blog in


Content is king either on the page or off the page. The quality and relevance of your content is the biggest factor in succeeding in search marketing. That’s why on and off page optimisation is so important. Remember, do not be obsessed by ranking it will come naturally if you focus on strategies that will drive qualified traffic to your website. Off and on page optimisation will make your website a popular website and consequently will lead to higher ranking and conversion rate and brand favourability.

Immobilienmakler Heidelberg

Makler Heidelberg

Las Vegas SEO

SEO is the process that is used to increase the rankings positions on search engines of a website. This process manipulates the onsite content as well as the inbound links to a site, ultimately creating a situation where search engines consider that website or webpage to be the best source for information on that topic. Businesses use SEO to increase their exposure to potential clients and customers, by having their website be displayed favorably in the results that are returned when someone searches for the products or services they offer. Like any marketing method, exposing your brand to potential customers will increase sales.

Search engine optimization is one of the most powerful forms of marketing, due to the fact that it displays your brand to customers who are searching actively for your products or services. Most forms of marketing will display your brand to a group, expecting some of the members of that group to have an interest in buying what you are selling. With search engine marketing, you are displaying your brand to people who are actively looking for something you offer. This is a far better customer than a simple group that is not defined by a characteristic or motivation. Because SEO pushes your website higher into the search results that are displayed, more potential customers see the brand. Most people who use search engines for decisions will choose from the first five results that are displayed. This is why it is critical for your website to be on the first page of results.

Many business owners are frustrated by a lack of performance due to a crucial mistake being made. If you do not „localize“ your website and SEO efforts, then you will be competing for positions against a global competitive landscape. If you are trying to rank for the words „SEO company“ your content will be competing with companies that provide this service all over the world. If your company is located in Las Vegas and serves mainly that Las Vegas audience, then a localized SEO campaign targeting „Las Vegas SEO company“ will reduce the competition to only companies targeting those terms and areas. This makes your efforts more effective by competing in a smaller pool of results. Effective local SEO uses specialized techniques in addition to keyword targeting to achieve the goals.

SEO uses two main methods to achieve higher rankings. Creation of content that is on a specific topic and positioned either on the website or on another website linking back to your site encompasses nearly 100% of ongoing SEO efforts. By creating new content on a topic, you prove to Google that you are an authority on that topic, and ultimately will rank higher as a result. While there are other factors that are also used in the process, these are the most important two.

SEO is an ongoing process, due to the fact that rankings are a competition between your website and others. There is no such thing as fixed placements, and you can always be bumped.

Immobilienmakler Heidelberg

Makler Heidelberg

Strategic Role of the Keyword in Successful on Page Search Engine Optimization

Most webmasters know that to increase the organic search results of a website, you have to adopt successful Off Page and On Page Search Engine Optimization strategies. Here we shall consider On Page Search Engine Optimization strategies and the vital role Keyword plays to increase your website ranking on search engine results pages.

Single keywords are highly competitive today; hence it is advisable and easier to optimize for a keyword phrase rather than a single keyword. In this manner you stand a chance of ranking higher in the search engine results. How and where you place the keywords or keyword phrase can make all the difference between success and failure.

1. Page’s Title Tag:

It is very important that you have your keyword or keyword phrase in the title tag. It will be even better if you can make it the first word or phrase in the title.

2. Description Tag:

It is also necessary to insert your keyword or keyword phrase in the Description tag at least once.

3. Meta Tag:

Google and some of the major search engines no longer consider this important; nevertheless there are some search engines that do place importance to this. No harm will be done by including your main keywords here and reap the rewards from these search engines too.

4. Keywords in your H tags:

You should ensure that your specific keywords appear in a headline H1 tag in your page since search engines are on the look out for such tags. This is the code used to display your headline in large type. This tag should be used only once and should be at the top of the page.

Having sub titles by including your keywords in them and using H2 and H3 tags once each will also be very effective and attract the search engines.

5. Bold Text or Italicized Text:

Since search engines give more consideration for bolded and italicized text compared to regular or normal text, it will be advantageous to have your keywords in bold or italicized text once or twice in the page. Don’t do it in excess since Google can construe it as Black Hat tactics and penalize you.

6. In the Content:

Content is King and the Keywords in your content certainly takes pride of place. Place your keyword or keyword phrase within the first two lines of your content and at the bottom of your web page. This clearly indicates to the search engine what your website is all about. You should of course place your keywords judiciously right throughout the content so that there is a natural flow in the content. Do not stuff your content with keywords. Search Engines can penalize you for keyword stuffing. About 3%-5% of the text will be considered as reasonable.

7. Use Alt on Images with Keywords:

Search engines cannot read images; hence it is important to ensure that you use alt text for every image on your web page. Include your keyword in the text. This helps the search engine to know what the image is about and also helps the speech synthesizers for the blind.

8. In URL:

If your website is up and running with a designated URL, you will not be able to make any changes. But it is important that you give serious thought when you choose the Domain Name for your website at the initial stage itself. It is advantageous to have your prime keyword or words in the URL and preferably at the beginning of the URL.


It is not everyone who can optimize a web page. It certainly needs skills, effort and patience but it can be done by webmasters themselves. On page search engine optimization is absolutely necessary to reap the benefits of having a website.

Immobilienmakler Heidelberg

Makler Heidelberg

Insurance SEO – Local, Regional And National Insurance SEO Defined

What’s the difference between Local Insurance SEO and National Insurance SEO? For that matter, what do SEO specialists mean when they discuss the difference between Regional SEO and National SEO? And how do these three important categories affect the Search Engine Results Pages for leading search engines like Google and Bing?

Let’s start with the basics, a definition of each of these terms:

National Insurance SEO: Search Engine Optimization targeting long-tail keywords which are national in scope, without regional or local modifiers. For example, Business Insurance, Property and Casualty Insurance and Directors and Officers Liability Insurance are all examples of general, non qualified, „national“ keywords. If a prospect typed this term in their browser, they would receive a national list of the most relevant matches. The long-tail keyword phrase, Property and Casualty Insurance, is searched over 40,000 times per month according to Google.

Regional Insurance SEO: Insurance agents can consider regional SEO as modified national long-tail keyword phrases. For example, if we take a national keyword phrase like Life Insurance and add a state or regional modifier, the resulting keyword phrase would look like this: New England Insurance. New England Insurance is searched 4,400 times per month according to Google.

Local Insurance SEO: Local Insurance SEO requires a different strategy than national and regional, and produces different types of results. If you were to type, Boston Life Insurance, a map appears with up to 10 listings of local businesses which have locations in that geographic area. After the map and the associated listings are displayed, the search engines will list all other relevant search results, which may or may not have an actual location in the area.

Which search is appropriate for your insurance agency or brokerage? That depends on your business profile. Are you a small local firm selling in a confined geographic area? If so, your agency should focus heavily on Local SEO. Are you a regional firm, selling in a multistate area? Then your insurance agency web marketing plan should target Regional Insurance SEO. However, you can still target local insurance SEO, particularly if you have multiple offices in those states. Lastly, if you are a national insurance agency or broker, you should work on national long-tail keywords which will drive the best possible traffic to your site.

It’s important to note that SEO is only one aspect of Insurance Search Engine Marketing. Driving traffic to your insurance agency website is the result of an integrated approach, combining agency website development, insurance social media marketing, blogging, vlogging, ePublshing and to some extent directory submissions and link building. Take a comprehensive Insurance Search Engine Marketing approach to optimize all SEO initiatives.

Immobilienmakler Heidelberg

Makler Heidelberg

Why Following The Middle Path Is The Best Approach In Website Designing

The website designing industry is moving swiftly on the path of progress. With the passage of time, different revolutionary technologies are coming to the surface. The designing has also taken a leap in the forward direction with most of the designers are using the latest technology and innovative approach. In a nutshell, we can say that this is no more a child’s play.

The website is said to be interactive if it has the potential to engage the clients and to convert them into potential buyers. In order to make engagements, it is necessary that your website should mark an indelible imprint on the visitors. The fascinating things have always attracted the human beings. So, it is the call of the hour to have impressive designs on the web.

How to attain this objective?

As an experienced designer, I would love to follow the middle path approach. What is this middle path? This is the approach to take designing as half art and half science. Let me discuss some of the things which help in making you an interactive website.

Theme: The theme should match the business line. This is certainly a very important step as the whole of the designing is concentrated around this.

Homepage: This is the main page of your website. It is necessary to decorate with impressive infographics. According to the philosophy, if your website is appealing, look wise and feel wise, then the visitors will spend more time on this. The more time they spend on the website, more will be the chances of the conversion. You should use attractive banners and images in order to make your homepage more attractive.

Logo: The logo is a very important part of any website. It should be made in the sync of the business line. You should design it so that it can easily manifest your business. This will offer good impression on the buyers.

Let me discuss the technical aspect of designing. The buyers don’t have much time. They need flexibility in the navigation. So, these aspects should be handled in the technical manner as these are related to the functionality.

Go Responsive: Choose the responsive template or theme. These are mobile friendly templates and adapt the size of the screen. Most of the people are using mobile gadgets to browse the internet. So, responsive websites offer amazing browsing experience to the users on the mobile gadgets.

Easy Navigation: You should provide links so that buyers can easily navigate from one web-page to other. If they find any problem in moving from one page to another, then they will navigate to some other website.

Immobilienmakler Heidelberg

Makler Heidelberg