On Page Optimization

On page optimization is very essential for web promotion. Search engine optimization starts with the on page optimization. On page optimization consists of the following terms

1. Title tags optimization: It consists of inserting the targeted keywords by performing the keyword research analysis.

2. Meta tags optimization: It consists of defining proper meta structure and placing the unique meta content and meta keywords depending on the body content of the page

3. Content optimization: It consists of inserting the targeted keywords in body content of the page. Or you can rewrite the whole content by using the targeted keywords. But never use too many keywords which is harmful to your web site

4. Links optimization: It consist of placing the title tags in the links. You can place one keyword and that particular link name.

5. Image optimization: It means alt tag optimization. You can place one keyword in alt tag, this is required because search engine crawlers unable to read the images.

6. Header tags optimization: Placing the H1 tags is called as header tags optimization. But you have to separate the primary keywords and secondary keywords. For main headings use H1 tags, sub headings H2 tags and sub-sub headings use H3 tags etc.

7. HTML Validation: HTML validation means removing the errors from the source code of the page. These validations will make your web site more visible in search engines. Also search engines will give preference more to HTML validated sites.

8. CSS Validation: Removing the errors from the CSS sheet is called as CSS validation. This validation also essential in following the W3C standards.

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Makler Heidelberg

SEO 101 – Search Engine Optimization For The Complete Moron

In this article SEO 101 – Search Engine Optimization for the Complete Moron you will learn how to get Top Placement Google, Yahoo, MSN and all other Search Engines in a Matter of days. By following the 4 steps detailed in this article SEO 101 – Search Engine Optimization for the Complete Moron you will be able to generate Laser Targeted traffic to any web page you choose without spending any money or purchasing additional Products. You don’t even need to have your own Domain or Web Site to use the Methods detailed in SEO 101 – Search Engine Optimization for the Complete Moron.

Step 1 SEO 101 For Complete Morons Get a Free E-Mail Account.

You will need to have an E-Mail Account. I recommend you get a free account. Two that I use are Yahoo and Gmail.

Step 2 SEO 101 For Complete Morons Get a Free Blog

You will need a Blog. A Blog is a very easy web page to setup and Search engines love Blogs. You can get a free Blog at blogger.com, WordPress or Myspace.

Step 3 SEO 101 For Complete Morons Find a Key Word Phrase with Moderate Popularity.

First find a List of Keyword Phrases with Overture or Similar Tool. I Like Overture because it is Free

Next Type Each Keyword Phrase into Google and See How Many Pages of Results Google Finds for each Phrase. Pick a Phrase with about 1,000 Pages. You can go as low as 200 or as high as 10,000 but optimally 1,000 pages works best

Step 4 SEO 101 For Complete Morons Find a Product to Promote That Matches Your Keyword

Now that you have keywords you need products to promote. Go to clickbank and type your keywords into the Clickbank Search engine to find products to Promote. Of course if you don’t have a Clickbank Account you will need to join. Yes it is free to join

Step 5 SEO 101 For Complete Morons Promote Your Product For Free with USFreeAds

Write a Brief 1 Paragraph Ad about Your Click Bank Product and promote it on USFreeads. You can use USFreeAds for free but for $9.99 a Month you get unlimited ads and fantastic features like HTML in your Ads. Be sure and use your Keyword Phrase from step 3 in your Ad Title and once or twice within the body of your ad. After you create your Ad create a Blog Entry with the contents of your Ad.

Step 6 SEO 101 For Complete Morons Write an Article

Write an Article with between 250 to 500 words and submit it to Multiple Article Directories. For a list of article directories see my resource box at the end of this Article SEO 101 – Search Engine Optimization for the Complete Moron. Be sure and use the Keyword Phrase in the title as well as the body of your Article. After you create your Article create a Blog Entry with the contents of your Article.

Step 7 SEO 101 For Complete Morons Kick it Up a Notch

If you want to kick it up a notch or more for any given Keyword you can do any or all of the Following things

1- Create a Squidoo Lens with Your Keyword Phrase

2- Write an additional Blog Entry with Your Keyword Phrase

3- Create a Hubpage

4-Work the Forums

5-Use additional free Classified ad sites

Step 8 SEO 101 for Complete Morons Ping Your Blog

By Pinging your Blog you are letting the Major Search engines Know that your Blog has changed. Pingoat is great free services that will Ping Most of the Major Search Engines.

Step 9 SEO 101 for the Complete Moran Earn $2,000 Monthly within 100 days

Each Day for 100 days find a Product and Keyword Phrase. Apply Steps 1 to 7 for the Product and Keyword Phrase. If you follow these Guidelines each Key Word Phrase will earn you on Average of $20 a Day. If you do only 1 keyword phrase a Day at the end of 100 Days you could be earning $2,000 a Month.

Remember you can use more then one keyword phrase per product. So if you find Book on Organic Dog food recipes and it has 5 Keyword Phrases that meet the rules you can create 5 Articles and 5 Ads for this Product

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Web Design For Online Store

It is important to have a well designed website when you open an online store, whether you are portraying your current on-site store or just starting out. There are many different programs that can assist you with a good online store design, as well as plenty of popular websites that offer the ability to create an online store within their site, for a fee. Though these are all great choices and ideas, the best way for you to ensure that you have a successful online store is to create your own personal website using a professional web designer. The web design of your website is the most important part, if the design is attractive and easy to click-through then even if the customer does not find what they are looking for they will continue to browse the store, possibly finding something else they want.

The ideal choice for a design for your online store is something simple and clean. You don’t want it to be overstuffed with information, images, and text. The most important part of the website is the products and the prices, so make sure that you immediately your grab the customers‘ attention with the best prices and products. This can be done directly on the homepage. Having a featured spot on your websites homepage is an ideal way for you to portray this. Offer customers a way to see products that they might not exactly be looking for, but will attract them to look further.

The web design of your website should also feature easy to locate buttons leading the customers to the actual pages of the products. Organize the products in such a way that it is simple for customers to reach the product they are looking for. For instance, an online store that sells shoes should have different buttons for women’s shoes, men’s shoes, kids‘ shoes, and accessories. Once they have reached the said page, they can then have another set of options, like types of shoes (boots, sandals, and sneakers), sizes, and colours.

Another great idea is that you offer buttons on your homepage for special offers and clearances, as well as new arrivals. This will offer the customers another choice that they can explore. Many people are drawn to clearances, and even if they were not interested in purchasing exactly what is listed in the clearance section, they may purchase it just because it is discounted.

With everyone shopping online these days it’s important to keep in mind that you will have a lot of competition with other online stores. This is why it’s important that in addition to your web design you also look into search engine optimization. This will help you come above your competition as well as improve your click-through rate and profit.

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20 Steps for Effective On-Page Optimization

Recently I came to know that Google is going to bring something unique for EMD’s and Google Panda hit website to get them back in rankings, obviously not on top so soon. There will be some twist coming along with it and I am all prepared as I know that if something is coming then it will for sure effect the current website rankings as well.

Most folks will notice that change by drop in their rankings, seeing the competitor which they have beaten after Google Panda and EMD updates coming close to them. However, I am all set with a bunch of on-page strategies which I am going to share here as well in the hope that it might be beneficial for some of you as well. These strategies will focus around your Website, Content, HTML, Google Analytics and Webmaster, and RSS Feed.

Let’s discuss each one of them in detail:

1. Website Analysis

The very first step in On-Page Optimization is Website Analysis, and is also considered as the backbone for effective website optimization process. It is very important to make yourself sure that the website you are optimizing is free from any error; this is for the sake of search engines and users both. There are various steps in website analysis which need to be taken care of, below diagram shows 5 major task in website analysis:

  • Layout of Website: It defines the website architecture; the way owner has decided to present his/her product or services on offer to visitors. It is always advisable to put your product and services on offer in such a way that it is easy to locate and go through for any visitor in your website. There should be proper grading of products and services you are offering parse shape, size, category etc.
  • HTML Source Code: This section defines the HTML code of a webpage like javascript, CSS, other codes required to present the data. You need to make it clean and free from any errors. Always validate your HTML from W3 markup service, they tell you even the smallest error in your HTML Source code. Less the error less the time taken by crawlers to move around your codes and more the time they will have to read actual content of your website.
  • Navigation – Top and Footer: Here you need to observe the most crucial area of a webpage – Header and Footer, also known as Top Navigation and Footer links. You need to present only those links which can be useful to visitors in their search for information, and can help them find what they came for on your webpage.
  • Website Load Time: The time which a webpage takes to completely open on any browser. Developer need to take care of this issue as they are one who are experts in reducing the amount of code present on any webpage. Advisable is to put lengthy codes into CSS and try to make the webpage size as low as possible. Load time also depends on various other factors like – flash file, images, PDF, server, amount of content.
  • Link Test (broken link, anchor text): Opt Xenu broken link checker or the one your trust to check for any broken link within your website. Broken link are not favorites of crawlers and generally they tend to downgrade the rankings of those website with more number of broken links and show them as 404 errors. You need to be double sure about every link you add internally if it is working or not.

2. Keyword Research

Keyword research is one such practice used by SEO professionals to research and find actual search terms people use to enter into the search engines when conducting a search. Keyword research is usually done to target our website using searched and relevant keywords in order to achieve better rankings from the desired ones.You all might be aware of popular keyword research tools, few of them are:

  • Google AdWords Keywords Tool
  • Wordtracker
  • SEM Rush
  • Wordstream
  • Bing keyword research (not sure if many of you have heard of it, you need to sign in for it first)

3. URL Structure Optimization

URL structure optimization is one such process which many thing is just a myth and do not rely much upon it. It is one such process where you can tell search engines and users that what all is about. You need to be careful when going for URL optimization as it will include search terms you have found out in keyword research process. The diagram here shows you every element of a URL and what it can contain.

URL Structure is all about inserting the main targeted key phrase in your URL for a webpage, and you need to make sure that relevant words are coming up in your URL and no dynamically generated string or variable which might not be that helpful in webpage optimization as compared to keyword rich URL.

4. URL Mapping

URL Mapping is the simple process of tagging website URLs against the search terms which you have found in the keyword research process. First you need to list down all possible search terms collected during search terms in one tab of excel sheet, and all website URLs on other tab of the excel sheet. Next you need to manually pick search terms from keywords tab and put them against URL which best matches that particular search term. Though this process is manual and might take long time for big website, but advisable is to go per URL and not website as a whole. You need to allocate search terms to their dedicated webpage for better and effective targeting.

5. Content Optimization

The content on your website is very important for the search engines as they consider website’s relevancy and importance based on both meta tags and content in relation to the important keywords you have targeted on that page Moreover the content present is also important from user point of view as they are the ones who are looking for information when searched. There are several guidelines you must follow:

  • Include keywords in text
  • Consider 3% density of the keywords in text, that means 3 keywords (not exact, you can manipulate them) on every 100 words.
  • Formatting of the text – like bold, italic, color – anything that will catch user attention.
  • Regularly add relevant content to your site

6. Meta Tag Creation

Meta tags are one great way for webmasters to tell search engines what information does their webpage contains. Meta tags can be used to provide information to all sorts of clients, and each system processes only the Meta tags they understand and ignores the rest. Especially for title tags, description and keywords you need to keep them in character limit as defined by Google

Title Tags – 65 Characters, Meta Description – 150 Characters, Meta Keywords – 250 Keywords

7. Image Optimization

Google cannot read your image’s content. Instead it will read the text in Alt attribute which describe what the image is about. Properly optimizing images involves using the „Alt“ attribute when adding images to your site. So choose a descriptive text for your Alt. And most important, add your image URLs to your XML sitemap.

8. Service/Category/Sub-pages Optimization

This process is used for optimizing the product or service or category pages of a website. It is quite similar to optimizing the home page; the only difference is that you need to focus on specific key phrases rather than generic as the page will be quite specific to product or service on offer. When we look at home page they are generic and demand generic phrases to be targeted against them for optimization. Quite opposite are the inner pages where you need to be specific for the term used in the page for optimization process.

9. Management Team Page Optimization

Almost very similar process to inner page optimization, the only thing which need to be done here is to link Google+, Blogger and other Social Media Community profile of those management team members so as to make them searchable in social community as well. This step is more of a personal profile promotion that page optimization.

10. Contact Us Page Optimization

Once again, not a big task to do. You just need to focus on the information you are providing to your visitors in contact us page. You need to make sure that Google Map Listing is integrated on this page for better usability by visitors of business correspondence address.

11. Social Media Profile Buttons

Usual process of adding social media sharing buttons on top navigation.

It is one common step which I guess most of you are already using it. You just need to add or integrate Social Media Sharing buttons on Top Right Side for user who wish to connect with you on those platforms as well.

12. Blog Section Integration and Optimization

The recommended approach is to create a blog section and make it live on Top Navigation of your website. The best you can do is to show summarized blog post in your home page for better crawling of your blog posts by search engines. For optimizing it you can add auto functionality to fetch blog post title as <Title> tags and first 2 or 3 lines of the post as <meta description> for that particular blog posts.

13. RSS Feed Integration

RSS aka Rich Site Summary aka Really Simple Syndication is a web feed formats that is used to publish or promote frequently updated entries – such as blog post, news release. A RSS document (which is also called a „feed“, „web feed“,) includes full or summarized text, plus metadata such as publishing dates and authorship.

RSS feeds benefit publishers by letting them syndicate content automatically. A standardized XML file format allows the information to be published once and viewed by many different programs. They benefit readers who want to subscribe to timely updates from favorite websites or to aggregate feeds from many sites into one place.

14. Robots.txt File

The Robots file, also known as the Robots Exclusion Protocol or robots.txt protocol, is a preventive measure to tell web crawlers and other web robots which part is available for crawling and to prevent from accessing part of a website which is otherwise publicly view-able. Robots are often used by search engines to categorize and archive web sites, or by webmasters to proofread source code. For more info you can visit http://www.robotstxt.org/robotstxt.html

15. XML Sitemap

The XML Sitemaps is a protocol that allows a webmaster to tell search engines about URLs present on a website that are available for crawling. XML Sitemap is a file that lists all the URLs for a website. It allows webmasters to include additional and relevant information pertaining each URL, for instance – last updated on, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently.

16. HTML Sitemap

HTML sitemaps are designed from user’s point of view to help them find content on the page they are, and don’t need to include each and every subpage. This helps visitors and search engine bots find major pages on our website for crawling and reading purpose. You Can even hyperlink webpage with your targeted keywords for better internal linking on the website.

17. Google Webmaster Tools

Google Webmaster Tools provides you with detailed reports about your pages‘ visibility on Google. First you need to add and verify your website in GWT to see information right away. Following are benefits of getting your website added to webmaster tools by Google:

  • Get Google’s view of your site and diagnose problems – See how Google crawls and indexes your site and learn about specific problems we’re having accessing it.
  • Discover your link and query traffic – View, classify, and download comprehensive data about internal and external links to your site with new link reporting tools. Find out which Google search queries drive traffic to your site, and see exactly how users arrive there.
  • Share information about your site – Tell us about your pages with Sitemaps: which ones are the most important to you and how often they change. You can also let us know how you would like the URLs we index to appear.

18. Google Analytics

Google Analytic lets you measure sales and conversions ROI, and also gives you fresh insights of how visitors are using your website, how they arrived on your website, and how you can keep them coming back by working on weak areas. Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks. Features or areas covered by Google Analytics are:

  • Real Time Visitors View
  • Mobile Analytics
  • Content Analytics
  • Social Analytics
  • Conversion Analytics
  • Advertising Analytics

19. Google Local Listing

If you are a business owner and you want that people can find you over Google map, you have a desire to make your business stand out from every competitor, you need to do business listing over Google Local Places. This helps your website listing to appear on Google Local results appearing in SERP’s.

20. Google Plus Page Integration with Local Listing

Just need to create Google plus business page and add local address over there. It will ask you to verify that business correspondence address by sending you verification PIN at the mentioned address. PIN will be sent in a week or so, once received just enter it in space provided over Google+ business page and get your Local Listing and Business Page integrated and verified.

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Makler Heidelberg

Dental Search Engine Optimization (SEO) – The Best Way to Promote Your Dental Practices

In today’s digital world, SEO plays a very important role in almost every domain. Medical experts are also using this magical tool to promote their medical services and reach out to as many patients as possible when it comes to healthcare.

Dental SEO has become the best and the most preferred technique through which dentists and other medical experts can lead the search engine results and boost traffic to their websites. With increased traffic, more and more patients can arrive at the clinic or health care center to receive the necessary medical aid.

While some dentists might want to fully concentrate on providing the best treatment to their patients alone, it is equally important to think about dental SEO marketing to spread awareness about the effective dental practices and treatments offered.

Purpose of dental marketing:

The main agenda of using dental SEO services is to let the patients know about the kind of treatment available for various medical conditions. In addition to this, there are a few more goals that can be achieved with dental marketing.

  • Patients will believe in your treatments: When people look for something online, they tend to visit the first few websites that appear in the search results. Undoubtedly, those few websites are always considered to be the best and the most reliable. Therefore, dental SEO helps to increase traffic and get the trust of several patients.
  • SEO also improves the functioning of your website: In addition to just ranking, SEO strategies can enhance the working of your site by loading pages quickly, displaying appealing content to the users, etc. Apart from this, users can easily navigate from one page to another to find their service and access the website from almost any device. This is yet another indication of reliability.

Building a dental SEO-friendly website:

To touch the first rank in any search engine results, it is important to develop a user-friendly and good-looking website that highlights the effectiveness of your dental practices so that the visitors are assured of the best treatment. Here are a few important tasks to complete for the big picture.

  • Start by planning and developing a website: Firstly, it is important to develop a modern and device-friendly website that is easily accessible. Let go of the outdated features and try something new. Plan the back-end of the dental website such as the URL, number of pages and easy navigation, good-quality audio, image or video files, etc.
  • Pay full attention to the content: The inner beauty and life of a website is the content of the website. Therefore, it is important to include unique, creative, and keyword-optimized content as keywords are great to improve search engine rankings. It is important to include the right kind of content on every page of the website. An engaging piece of content will surely attract a large number of visitors.
  • Keep asking for feedback: Positive feedback is yet another smart strategy that can improve website rankings. Therefore, make sure to include a feedback form on the website and keep asking for timely feedback from patients. Also, ensure to present the feedbacks on the website for others to read.

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Makler Heidelberg

Should You Choose Free Or Paid Content For the Web?

Did you know there’s free content for web available to the public online? That’s right. It’s available in hundreds of categories and by hundreds of authors. All free, all available to the public. Choose your own categories and get just about any kind of content you want. However, along the way there are some cons to this free content. Some catches, if you will.

If you use this free content, you must credit the authors. You can’t say you wrote it. That’s the catch. So if Johnny wanted to make a website selling his custom made skis, and wanted to put the free article Sue wrote on „Benefits of Skiing“ for his homepage, he’d have to credit Sue. The visitor now wants to know about Sue. Why isn’t she selling the skis? Why is Johnny using her article? On an even further note, are they perhaps related?

That’s what a typical visitor will think when they find out you’re using free content. Now, the only use this free content could offer is if you have a huge content site. For instance, my company writes for a few sites that have hundreds of how-to articles that link back to products. Some of these articles were created from free content online. However, even though they could just get everything from free articles, they’d rather pay us to create these articles.

So, why should you choose paid content for web? When you can get free content for web online for your homepage, website, blog or content niches?

You can call it yours. You pay the writer; the writer in effect sells you the copyright. It’s yours now. You don’t have to sell your skis with an article written by Sue. That is your personalized home page content. Choose to credit the author you paid only if you want; it’s not necessary.

Paid content is highly targeted content. Did you know on the average web page, visitors spend time reading only 20% of your content? They want to get the point of who you are right away. In fact, they don’t even read, they scan. If you can impress them right away, it’s worth the money you’re paying for that content. That’s a onetime fee; the benefits are reoccurring.

Reputation. This is a big one. If customers, clients, or even visitors know you’re using free content, they’re not going to stick around to see your products. They’re going to link free content to a lack of money and then think that leads to a lack of quality in products. Which it just might, if you can’t afford web content.

In the end, you have to ask yourself just how much your website, products, services or content itself is worth to you.

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Makler Heidelberg

Importance of on Page on SEO

The most fundamental aspect of Internet marketing is Search Engine Optimization or SEO. It is a system of using online tools that you can carry out in your website to help your pages place themselves higher in search engine results, giving your website greater exposure to targeted visitors that can eventually convert into customers. On-page SEO means optimizing the individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page which are optimized, whereas off-page SEO refers to back links. On-page Search Engine optimization has changed over the years, so it’s important to keep up with the latest practice.

Following are the SEO on page Factors:

1. Meta Optimizations

Meta Tag optimization means optimizing the title and description with the primary, secondary and tertiary keywords.

A) Meta Title Optimization:

The title should have characters between 65-70 and description should be between 150-155 characters.

Title tags are a major reason in helping search engines understand what your page is about, and they are the first impression many people have of your page. Keeping your titles under 60 characters is preferred.

B) Meta Description Optimization:

Meta Descriptions provides a conclusive summary of the concerned web pages. It is usually a short, concise paragraph of not more than 300 keywords.

2. Page Speed

Page Speed is one of the 200 Google ranking factors. Optimizing your landing page speed and your website results will lead to your website being upgraded in Google searches.

3. Mobile Friendly

The website being Mobile Friendly is one of the Google ranking factors. Making your website completely mobile friendly may help to increase the page rank on Google concerned with mobile searches.

4. Image Optimization

Google also provides image search results. You can achieve top ranking in Google image search result by optimizing the images title and description. Sometimes when Google cannot read certain images, optimizing them by adding precise names to the images helps.. Submitting the image site map to Google webmasters allows for an increase in page rank.

5. Keyword Density

Keyword stuffing refers to using too many primary, secondary and tertiary keywords on your website. Avoiding keyword stuffing is a thumb rule for on page Optimization. Keyword density is a ratio of total words in content over times keyword used in the content. If you will keep up the ratio, then your keyword ranking will be higher. The digital marketing analyst should implement keywords with a maximum density of 2-3%.

6. URL optimization

URL is short for Uniform Resource Locator;it is a subset of the Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism for retrieving it. It should never be longer than 100 characters; otherwise Internet Explorer would not be able to load the page. The URL should also be readable to the user and should not by dynamic i.e. the URL should not contain special symbols and characters (! #,$,%,&,*, etc.)

7. Content of page

Copying or rewriting of existing articles must be avoided. Even for original content, if you have already published it on another website then it’s not good for your site. While writing about a certain topic or answering a question, make sure that what you write is rational and covers both sides of a story.

ON page optimization is the safest way to achieve top rankings in Google and ON Page Optimization Training helps us in the same aspect. This is one thing which is totally in our control. It allows us to make sure that we are publishing original content and ensures that the user sees our website the way we want him to and it’s important for our benefit as on page also helps in increasing our Page Rank. These listed factors of On page Optimization are completely on our control and thus it makes On Page optimization transparent.

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Makler Heidelberg

What is SEO Article Writing? – SEO Copywriting Explained

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains – in detail – what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase „search engine optimization.“ Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales – and traffic.

What are some of these „things?“

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let’s say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords „foreclosure cleaning business“ or „foreclosure cleaning“ or „foreclosure cleanup“ or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit „ENTER“, a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want — as long as it’s a certain length (usually 300-500 words).

There are many freelance writers – hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they’re so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

„The role of the agency SEO copywriter is unique because…. Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content…. a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers.“

And this is why SEO copywriters can charge a premium for their services. If you’re looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

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Makler Heidelberg

Different Types of Video Production Companies Can Utilize

You can scarcely stumble upon a website without seeing a web video. They are everywhere. Since the emergence of YouTube it has been hard to apply them towards practical everyday use. We use them for how-to videos, movie and TV clips, home videos, web courses and to even bring people to justice. The reason for this is the ease of usability in publish and streaming these videos.

This content can then reach millions of people, garner lots of attention, even more media attention, allow for the public to comment on these videos and even go viral. This sort of accessibility is unprecedented. Even with this sort of intimate sort of media, it can be surprising that not many companies are using it to market themselves online. Here are different approaches to videos to market your own company on your own webpage.

-Video Backgrounder- Present your company to your potential clients or customers by using your company as your homepage. This can be an onsite video which can then use an anecdote related the roots of the company to the customers. A little story can spark an interest in the client into learning more about a specific company or learning more about the roots may make a customer trust them a little more than a competing one.

-Practice Video- Use a practice video on the homepage of your business website with one of the products that you believe a customer will find interesting. More than likely they will click on the video in order to learn more about it so they can educate themselves on one of the product they could potential find valuable to them.

-Client Testimonial- A client testimonial is an important video to put on your homepage. With smartphones and video cameras being very small now, it is very practical to be able to record a client testimonial. It doesn’t need to be very long, just a 30 to 90 second video of a customer relating a positive experience that they have had with the company.

-Informational Video- These can often be some of the most under-appreciated videos out there. A company that uploads instruction videos on their web page will relate to their audience that they are knowledgeable as a company. When a person wants to find out how to work something they will gladly appreciate the instructional videos that a company puts up and will definitely be a repeat customer because they know in the future where they can go if they need to know about any products or features.

-Innovative Videos- Use videos where it will display you as the innovator. This could be clips from such places as a convention where you are displaying a new product that just came out or perhaps you are conducting a web seminar that many people are attending. This type of video is invaluable because it is showing you as the professional out in the field in real time and not just some big executive calling all the shots from behind a desk.

-These are only a few different types of promotional web videos that you can use in order to enhance your company. Remember that the type of media that videos are, are much different than reaching your clients through a wall of text.

Immobilienmakler Heidelberg

Makler Heidelberg

On Page SEO Tips And Tricks For Higher Rankings

Search engine optimization is an important part of any website. I would like to share some on page SEO tips and tricks with you today to help you improve your website’s visibility and performance in search engines.

Performing search engine optimization on your website includes a vast variety of tasks, and can be broken up into two different parts. The first is on page SEO, and the second is off page SEO. I am focusing on page SEO here since on page SEO is the first part of your search engine optimization strategy that should be dealt with. The on page SEO tips and tricks I am sharing with you today includes a variety of objectives and tasks you can use to better optimize your website, and increase your website’s search engine rankings.

Google has made quite a number of updates to its crawling algorithm over the past few years. This is why it’s so important to always ensure your website and all your web pages comply with the latest updates like Hummingbird, Panda, and Penguin. The on page SEO tips and tricks I’m sharing here will all help you to stay away from an update attack, and will help you to keep your rankings steady.

1. Optimize the speed of your website

The very first thing that you should do when performing on page SEO on your website is to optimize the speed of your website. If your website takes too long to load, it will affect your website’s search engine ranking in a negative way.

Start by checking the current speed of your website, and comparing your speed to the speed of your competitor’s website. The faster your website loads, the better. If you find that your website takes longer to load than your competitor’s website, then you should do some optimization to speed up the loading time of your website.

If your website is a custom HTML or PHP based website, you should start with your CSS and JS files. Use a script to minify them. This can reduce their size, which in return will make your website load faster. You also need to optimize the images on your website – try to compress them as much as possible without losing too much quality. Images are usually the largest parts of a website, and can affect the loading time of a website by a couple of seconds. Compressing your images will allow your website to load faster.

Websites based on a CMS system like WordPress is also quite easy to speed up. Simply install a cache plugin that will serve your website as static files. This will help you to increase the speed of your website, and decrease the loading time.

2. Include meta tags on your website

Even though meta tags are considered to be depreciated by some, it is still useful to use them on your web pages. The most important meta tag would be the title tag of your website – this is the text that shows up at the top of the browser bar when your website is accessed.

You should also include meta tags for keywords and a description on each of your web pages. This will give search engines an idea of what keywords you are targeted, and will allow Google and other search engines to display a relevant description for your website in search results.

3. Use tags on your web pages

When building a website, whether it’s a custom HTML or PHP based website, or powered by a CMS such as WordPress, you should always ensure you use the right tags on your web pages.

By using the right tags, search engines like Google will be able to index your pages easier, and your rankings can also increase. This is a big plus for on page SEO.

Start by using header tags where appropriate. Header tags include h1, which is the header 1 tag. This tag is used for main titles. Thereafter you need to use h2, h3, etc on your sub-header tags. This also helps you to break up content into different parts.

Images should also contain appropriate tags, such as title and alt. This will also allow your images to be indexed by search engines based on certain keywords.

4. Keyword-optimize your content

To rank in search engines, you have to target keywords. Think of keywords as search phrases – terms people will enter into search engines to find results.

Before publishing or writing any content for your website, start with keyword research. Decide on a topic, then search for relevant keywords and choose a keyword that will best suit your content. Be sure the keyword doesn’t have too much competition, and make sure there’s a large enough search volume for the keyword you choose.

Choosing long-tail keywords for some of your content pages is also a good idea.

You should include your target keyword in your pages. Include your target keyword in the title of your page, in the first header of your page and also in your content. Include your target keyword in the first sentence / paragraph of your content, a couple of times in the body, and once or twice in the ending / conclusion paragraph.

Conclusion

While building high authority backlinks to your website is an important part of search engine optimization, doing proper on page SEO is just as important. Without the proper on page SEO, you won’t be able to take advantage of all the benefits of search engine optimization. Take a moment and use these on page SEO tips and tricks I shared with you to check and ensure your website’s on page SEO is relevant and effective.

Immobilienmakler Heidelberg

Makler Heidelberg