SEO – OnPage and Off Page Techniques

SEO stands for Search Engine Optimization, is the process of improving the visibility of a website on organic result pages.SEO has two major components, On Page and off page SEO.

On Page SEO

On Page SEO refers to settings you can apply on the website so that it is optimized for search engines. The most important on Page SEO Tips are:

1. Page Titles

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

2. Meta Descriptions

Descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. The meta description should be unique and contains focus keywords

3. Meta Tags

For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

4. Heading Tags (H1, H2, H3, H4, etc.)

Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headlines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

5. Google Webmaster Tools

Google Webmaster Tools Accounts Setup and Registration: Creating a Google Webmaster Account and submission of XML sitemap so that the complete site can be indexed with Google.

6. Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

7. Alt Image

You can also include Alt Text and Descriptions for your images, making them even more useful with SEO. All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.

Off-Page SEO

1. Search Engine Submission

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.

2. Directory Submission

It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories.

3. Social Bookmarking

Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.

4. Blog Commenting

Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site.

5. Social Media Marketing

Social Networking is bigger than ever these days.You need to sign up to the most popular social networking sites, such as; Facebook, LinkedIn,Twitter, Google+, etc., and create yourself a profile of your own. This allows you to extend your online network of contacts, to connect and interact with your friends, to share things with each other, and most importantly promote your website/blog and help build your online reputation

Immobilienmakler Heidelberg

Makler Heidelberg